the sound


You Can Dance. Or You Can Drown.

brand: BBC Sounds

BRIEF: How can the new habits for our on-demand, multi- platform world influence, shape and develop BBC Sounds’ offering?

Concept: BBC Color Sounds: Experience the colors. 

BBC Sounds is the new streaming app of BBC Networks. It encounters itself with a growing and fierce competition. How can BBC's streaming service offer something new to it's audience so they would choose BBC Sounds?

By giving them something they can't find anywhere else: hearing colors. 

Introducing BBC Color Sounds. 

kat kath

The Art Witch

Art Director