You Can Dance. Or You Can Drown.
brand: BBC Sounds
BRIEF: How can the new habits for our on-demand, multi- platform world influence, shape and develop BBC Sounds’ offering?
Concept: BBC Color Sounds: Experience the colors.
BBC Sounds is the new streaming app of BBC Networks. It encounters itself with a growing and fierce competition. How can BBC's streaming service offer something new to it's audience so they would choose BBC Sounds?
By giving them something they can't find anywhere else: hearing colors.
Introducing BBC Color Sounds.