The Sound
/Digital Innovation

Brand: BBC Sounds

Brief: Help can the new habits for our on-demand, multi-platform world influence, shape and develop BBC Sound's offering?

BBC Sounds is the new streaming app of BBC Networks. It encounters itself with a growing and fierce competition. How can BBC's streaming service offer something new to it's audience so they would choose BBC Sounds?

By giving them something they can't find anywhere else: hearing colors. 

Concept: BBC Color Sounds: Experience the colors.

Using Neil Harbisson's technology of hearing colors, BBC Sounds will incorporate new features so everyone can experience the music of colors.

Role: AD + CW