Brand: BBC Sounds
Brief: Help can the new habits for our on-demand, multi-platform world influence, shape and develop BBC Sound's offering?
BBC Sounds is the new streaming app of BBC Networks. It encounters itself with a growing and fierce competition. How can BBC's streaming service offer something new to it's audience so they would choose BBC Sounds?
By giving them something they can't find anywhere else: hearing colors.
Concept: BBC Color Sounds: Experience the colors.
Using Neil Harbisson's technology of hearing colors, BBC Sounds will incorporate new features so everyone can experience the music of colors.
Role: AD + CW