The Taste
/Integrated Campaign

Brand: Heinz

Brief: Condiments are never the star of the show: they’re what goes on the side.

To continue as the most chosen brand, Heinz needs to establish itself as the main event. How can Heinz convince people that their favourite foods can only be enjoyed with their favourite ketchup?

Celebrate the 150th anniversary of Heinz, and spark the next 150 years of brand love.

Concept: Ketchuphilics: Celebrating the people that make Heinz grand

Role: AD