the excuse

/integrated campaign/

an excuse for living

brand: Del Fuerte

BRIEF: Get Millennials to know the brand. 

Concept: Excuses for Cooking.

How can a brand known for it's heritage can appeal to a younger audience, by offering them a fresh product that down't come across as organic? 

We came up with the creative concept: Excuses for Cooking. With this concept we'll be giving millennials a good reason to experiment and cook with Del Fuerte. 

kat kath

The Art Witch

Art Director