brand: Del Fuerte
BRIEF: Get Millennials to know the brand.
Concept: Excuses for Cooking.
How can a brand known for it's heritage can appeal to a younger audience, by offering them a fresh product that down't come across as organic?
We came up with the creative concept: Excuses for Cooking. With this concept we'll be giving millennials a good reason to experiment and cook with Del Fuerte.