The Excuse
/Integrated campaign

Brand: Del Fuerte

Brief: How can a brand known for it's heritage can appeal to a younger audience, by offering them a fresh product that is not perceived as healthy or organic. Get Millennials familiarized with Del Fuerte's tomato sauce.

Concept: Del Fuerte gives excuses for cooking.

By partnering up with brands millennials are already familiarized with and by giving them excuses for cooking, such as, listening to music or entertaining their friends.

We came up with the creative concept: Excuses for Cooking. With this concept we'll be giving millennials a good reason to experiment and cook with Del Fuerte. 

Role: AD + CW 

Student Shortlist